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By Micah Harper

Micah Harper is an experienced real estate professional leading one of the highest volume independent real estate teams in San Antonio, ranked by Zillow Group among the Top 1% of Teams Nationwide for Customer Experience.

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As a seasoned real estate coach, I’ve spent years guiding agents on their journey to success. Today, I’m taking a step further by extending my coaching to all agents in the marketplace. Through interviews, recruitment, and a deep understanding of the challenges agents face, I’m here to share some valuable insights on the mistakes that can hinder your real estate career growth.

1. Transactional vs. relational approach. Real estate is fundamentally a relationship business, yet many agents fall into the trap of treating clients as mere transactions. Instead of building genuine connections, they focus solely on the contract, closing, and paycheck. The key to success lies in shifting from a transactional mindset to a relational approach. When clients sense your genuine commitment to their needs and interests, you’ll forge stronger connections that lead to lasting success.

“It's no secret that the quality of real estate agents can vary widely.”

2. Unrealistic expectations. Entering the real estate industry with unrealistic expectations can be detrimental. While it’s a commission-based field, expecting quick and consistent paychecks within a few months is often an unrealistic outlook. Success takes time, effort, and dedication. Don’t underestimate the challenges and complexities that come with building a thriving real estate business. Realize that success is a journey, not an overnight achievement.

3. Lack of consistency. Consistency is the backbone of real estate success. Whether it’s holding open houses, networking, or prospecting, sticking to your strategies is key. Results won’t always come immediately, but the commitment to your plan will ultimately pay off. Embrace the sacrifices required today, knowing that they pave the way for a successful future. Consistency builds momentum and sets the foundation for a thriving business.

It’s no secret that the quality of real estate agents can vary widely. To address this, I’m taking action to help agents overcome these common mistakes and thrive in their careers. As a coach, I’m dedicated to supporting you in transforming your approach, setting realistic expectations, and maintaining unwavering consistency. Let’s work together to create a new standard of excellence in the real estate industry.

If you’re ready to take control of your real estate journey and embrace the path to success, call or email us today. Let’s elevate the quality of agents in the industry and create a brighter future for all.